Decoy

Decoy – Walking Jumping Minnow

Designed to draw explosive topwater strikes, the Jem Customs Decoy is a true side-to-side walking jumping minnow built to imitate a fleeing baitfish with precision and control.

With each twitch of the rod, the Decoy glides smoothly from side to side, producing a clean, rhythmic walk that stays balanced and responsive throughout the retrieve. Worked slow or snapped aggressively, it maintains a natural, erratic presence that triggers reaction bites from both aggressive and pressured fish.

Every Decoy is designed, tested in-house, and proven on the water. From weight distribution to body profile, every detail is dialed in through real-world fishing—not guesswork. This ensures consistent action, reliable balance, and performance you can trust when conditions matter.

Built for durability, the Decoy is finished with stainless steel hardware, heavy-duty split rings, and premium BKK treble hooks, giving you confidence when a strike turns into a fight. This is a purpose-built lure meant to stay tied on and perform cast after cast.

Crafted with intent and tested where it counts, the Decoy earns its place in any serious topwater lineup.

Specifications

• Length: 4.5 inches

Weight: 22 grams

• Style: Side-to-side walking jumping minnow

• Construction: 3D Printed

• Hooks: Size 2 BKK Treble Hooks

• Hardware: Stainless steel components

Designed, built, and tested in-house and on the water in the USA

Why the Decoy

• True walking jumping minnow action – Produces a clean, consistent side-to-side walk that mimics a fleeing baitfish.

• Balanced weight placement – Responds easily to light twitches while staying controlled on aggressive retrieves.

• Built to trigger reaction strikes – Subtle unpredictability keeps pressured fish from keying in.

• Reliable in changing conditions – Performs in calm water, light chop, and high-pressure fisheries.

• Tested where it matters – Designed, tested in-house, and proven on the water.