Jem Customs

WHO IS JEM customs?

JEM Customs was born from a passion for fishing — and a problem.

While preparing for a fishing trip, founder Joseph Miller ran into a challenge many anglers know all too well: finding the right rods and tackle for the trip without spending a fortune.

Getting the gear he needed meant searching through multiple sources, buying from different places, and ultimately spending hundreds of dollars just to put together some of the equipment needed for the trip.

That experience sparked an idea:

What if anglers had another option?

Joseph set out to build fishing gear that combined performance, quality, and value without losing the craftsmanship and attention to detail that serious anglers expect.

Today, JEM Customs offers 3D-printed lures, hand-shaped wooden lures, ABS plastic lures, and custom fishing rods built with purpose and designed for the water.

But JEM is about more than selling fishing gear. It was created to help anglers spend less time worrying about finding the right equipment — and more time doing what brought us here in the first place:

Fishing.

WHAT WE BUILD

At JEM Customs, we create fishing gear with a focus on performance, craftsmanship, customization, and value. From the lure at the end of your line to the rod in your hands, our goal is to give anglers dependable gear built for the way they fish.

3D-PRINTED LURES

Designed and built in-house, our 3D-printed lures allow us to create unique profiles, actions, and designs for specific fishing applications.

HAND-SHAPED WOODEN LURES

Built one at a time, our wooden lures are individually shaped and finished by hand, combining traditional lure-making craftsmanship with serious on-the-water performance.

ABS PLASTIC LURES

Durable, consistent, and built to fish. Our ABS plastic lures give anglers a dependable option designed for performance on the water.

CUSTOM LURE PAINTING

Make it yours. Choose custom colors and patterns to create a lure that matches your style, your target species, or the conditions you fish.

CUSTOM FISHING RODS

Built for the angler who wants something more personal than an off-the-shelf rod. JEM Customs builds fishing rods around your needs, giving you the ability to create a rod designed for the way you fish.

CURRENT BUNDLE DEALS!

Intentional design

Our designs are intentional from the first sketch to the final cast—engineered for balance, action, and consistency through real-world testing.

Quality first

Quality comes first in everything we build—from materials and design to testing and finishing. If it doesn’t meet our standards, it doesn’t leave the shop.

Customer care

We take pride in treating every customer the way we’d want to be treated. Honest communication, reliable support, and standing behind every product we sell.

“Fishermen First. Innovators Always. Our Experience Shapes Every Lure.”

We’re not a business taking guesses at what might work—we’re fishermen who live on the water, test every idea ourselves, and refuse to offer anything we wouldn’t tie on our own line. Every lure we create comes from real experience, real results, and a genuine passion for the sport.

If you want lures that don’t just look good but consistently catch fish, you’re in the right place.