{"title":"Decoy","description":null,"products":[{"product_id":"decoy","title":"Decoy","description":"\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003eDecoy – Walking Jumping Minnow\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eDesigned to draw explosive topwater strikes, the \u003cspan class=\"s2\"\u003e\u003cb\u003eJem Customs Decoy\u003c\/b\u003e\u003c\/span\u003e is a true \u003cspan class=\"s2\"\u003e\u003cb\u003eside-to-side walking jumping minnow\u003c\/b\u003e\u003c\/span\u003e built to imitate a fleeing baitfish with precision and control.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eWith each twitch of the rod, the Decoy glides smoothly from side to side, producing a clean, rhythmic walk that stays balanced and responsive throughout the retrieve. Worked slow or snapped aggressively, it maintains a natural, erratic presence that triggers reaction bites from both aggressive and pressured fish.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eEvery Decoy is \u003cspan class=\"s2\"\u003e\u003cb\u003edesigned, tested in-house, and proven on the water\u003c\/b\u003e\u003c\/span\u003e. From weight distribution to body profile, every detail is dialed in through real-world fishing—not guesswork. This ensures consistent action, reliable balance, and performance you can trust when conditions matter.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eBuilt for durability, the Decoy is finished with \u003cspan class=\"s2\"\u003e\u003cb\u003estainless steel hardware\u003c\/b\u003e\u003c\/span\u003e, \u003cspan class=\"s2\"\u003e\u003cb\u003eheavy-duty split rings\u003c\/b\u003e\u003c\/span\u003e, and \u003cspan class=\"s2\"\u003e\u003cb\u003epremium BKK treble hooks\u003c\/b\u003e\u003c\/span\u003e, giving you confidence when a strike turns into a fight. This is a purpose-built lure meant to stay tied on and perform cast after cast.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eCrafted with intent and tested where it counts, the Decoy earns its place in any serious topwater lineup.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cb\u003eSpecifications\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eLength: \u003c\/span\u003e\u003cb\u003e4.5 inches\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eWeight: \u003cspan class=\"s1\"\u003e\u003cb\u003e22 grams\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eStyle: \u003c\/span\u003e\u003cb\u003eSide-to-side walking jumping minnow\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003eConstruction: \u003cspan class=\"s1\"\u003e\u003cb\u003e3D Printed\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eHooks: \u003c\/span\u003e\u003cb\u003eSize 2 BKK Treble Hooks\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eHardware: \u003c\/span\u003e\u003cb\u003eStainless steel components\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eDesigned, built, and tested \u003c\/span\u003e\u003cb\u003ein-house and on the water in the USA\u003c\/b\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cb\u003eWhy the Decoy\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTrue walking jumping minnow action\u003c\/b\u003e\u003c\/span\u003e – Produces a clean, consistent side-to-side walk that mimics a fleeing baitfish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eBalanced weight placement\u003c\/b\u003e\u003c\/span\u003e – Responds easily to light twitches while staying controlled on aggressive retrieves.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eBuilt to trigger reaction strikes\u003c\/b\u003e\u003c\/span\u003e – Subtle unpredictability keeps pressured fish from keying in.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eReliable in changing conditions\u003c\/b\u003e\u003c\/span\u003e – Performs in calm water, light chop, and high-pressure fisheries.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTested where it matters\u003c\/b\u003e\u003c\/span\u003e – Designed, tested in-house, and proven on the water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Jem Customs","offers":[{"title":"White","offer_id":46766255505557,"sku":"Jcd1017","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Beige","offer_id":46766256816277,"sku":"Jcd1057","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":46766256685205,"sku":"Jcd1053","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":46766256029845,"sku":"Jcd1033","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Green","offer_id":46766255112341,"sku":"Jcd1005","price":17.99,"currency_code":"USD","in_stock":true},{"title":"yellow","offer_id":46766255374485,"sku":"Jcd1013","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":46766256160917,"sku":"Jcd1037","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Custom Order","offer_id":46807392813205,"sku":"Jcd1000","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/6535\/9509\/files\/BBB4B100-F343-4E2A-9DBE-99BBD5F58B14.png?v=1767427753"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/6535\/9509\/collections\/0148E693-9D96-48BE-97AB-7767AB717D4B_9eec26ba-df51-47a5-a2bf-fd6033fcb876.png?v=1779998729","url":"https:\/\/jemcustomsllc.com\/collections\/sporting-goods-example-products.oembed","provider":"Jem Customs","version":"1.0","type":"link"}